Bridget Jones's Baby
Uses&Gratifications Theory
This movie is made to faith fill the Affective needs, such as satisfactions of their feeling such as happiness, sadness, sympathy and many more. As well as filling in their tension free needs which include watching it to get away from this world and get entertained.
Personal Relationship:
You have known Bridget as the real person and this is a continuity of your personal relationship with this character. Personal Relationship tells us that the old friend is back and most of things have changed, she is grown up and she has got a job she is sophisticated and business like.
Personal Identity:
There is almost 12 years between the last two movies. They would identify with the growing up with the Bridget Jones character. Audience may also identify with the wildness and the seriousness, such as conservative long dark blue dress. She is a character who has a strong gay men. Some gay man may identify themselves with her. Audience may identify those characters to their youth and their past.
Women who relate to such problems us Bridget, being in a wring place at the wrong time, being clumsy and the fact that Bridget falls into the mud makes some women think that this may have happened to me.
Surveillance:
By watching this text you are being better informed.
Being informed what Bridget Jones is like in 2016. and what are the fashion trends?
Target Audience:
This movie is made to faith fill the Affective needs, such as satisfactions of their feeling such as happiness, sadness, sympathy and many more. As well as filling in their tension free needs which include watching it to get away from this world and get entertained.
Personal Relationship:
You have known Bridget as the real person and this is a continuity of your personal relationship with this character. Personal Relationship tells us that the old friend is back and most of things have changed, she is grown up and she has got a job she is sophisticated and business like.
Personal Identity:
There is almost 12 years between the last two movies. They would identify with the growing up with the Bridget Jones character. Audience may also identify with the wildness and the seriousness, such as conservative long dark blue dress. She is a character who has a strong gay men. Some gay man may identify themselves with her. Audience may identify those characters to their youth and their past.
Women who relate to such problems us Bridget, being in a wring place at the wrong time, being clumsy and the fact that Bridget falls into the mud makes some women think that this may have happened to me.
Surveillance:
By watching this text you are being better informed.
Being informed what Bridget Jones is like in 2016. and what are the fashion trends?
Target Audience:
- Females
- 15+ (20-40)
- Primary audience: like rom-com movies
- Secondary audience: people who liked the book, the previous two movies, as well as being fans of Renee Zellweger, Patrick Dempsey and Collin Firth
- Social class: B, C1, C2, D, E
- 12 and 24 are the key audience for the movies because audience such as 30+ would not be able to be a mass marketing appeal as they are not the ones who go to the cinemas often. 12-25 are the audience who movie should be targeted. However, the use if language may change the target audience to the R rating. (15+)
Semiotic Analysis:
The teaser starts with an establishing shot of London showing the audience blue sunny day in London. This shot was used to create another point of view towards that audience. The stereotype of London is misty, lots of rain and you almost never get to see the sun. By showing London sunny and with a clear sky suggests that this movie is made by Working Title rather than Warp. The shot then cut to the next scene of Renee walking in the streets, wearing blue classical posh dress. This created the idea that in England people dress up posh no matter where they are. The shot then cuts to the animated scene of the "SHE'S BACK" in the same font and colour as the title. This colour connoted girlyness and tells us that this movie is targeted as females. Then we cut to medium shot of Renee at the concert and people picking her up as if she is a rock star she is wearing patterned orange lose crop top. This shot connotes that Renee is the central protagonist of this movie even though the "Baby" word is used in the title which makes audience think that its about baby not her, the colour scheme is bright and colour full in this shot which connotes that she is free and wild. We then get this high angle shot of her falling into the mud which tells the audience that this movie is going to be funny as the two previous ones. Then we cut to the animated scene " AND SHE'S GOING TO BE" it is written is the same font and the same colours. Then we cut to her entering the room with kids which tells the audience that she is going to have a child. We then cut to Collin who was her partner is the previous two movies which tells the audience that he is going to be the father however it then cuts to the next scene of Patrick giving her the flowers which straight away confuses the audience of who the father might be. After we get an animated scene again "BIGGER THAN EVER" we then cut to Renee picking up little dress.