Evaluation Question 2

How does your product engage with the audience and how would it be distributed as a real media text?

How does your product engage with the audience?

We are a low budget movie which means that we were not able to hire and famous actors. One of the ways movies especially rom/com genre films engage audience is by hiring famous actors. However, we were not abled to do so we have tried to base our movie on the genre which is well known. Therefore we have engaged with the audience by using:

• Locations: we have filmed our film in variety of locations starting with the houses of our central protagonists and ending with the school. Those two locations could relate to our target audience as theses two are the  places which they have probably spent most of their life in.

• Mise-en-scene: For this we have used costumes, make up, lighting to create a better relationship between the audience and the protagonists in the movie. We dressed our characters in a specific clothing to make a clear statement of who the characters are and what their social status is like.

• We have used Sound such as diegetic and non-diegetic music thought out the opening. The music we have used for non-diegetic sound is valentina by the hunts. We have also used some voiceovers from the central protagonist. 

• Voiceover: Many rom-com genres use voiceover one example is Bridget Jones Dairy. She used voiceover right at the beginning of the movie. We made a voiceover of our central protagonist to show her feeling and thoughts to the audience so they could relate to her more as well as narrate the story to the audience.

• Characters: We have got 6 characters, 1 antagonist and 1 central protagonist. We have tried to relate to different classes and different characteristics. 

• Titles: We have used our own titles using; toothpaste, gummy bears, books and cereal. We have tried to create titles out of things that are used in everyday life of people.

• Shot types: We have also got a variety of shot types which makes the opening more interesting, creating different angles and shots allows audience to feel as if they are at the characters place. 

How would it be distributed as a real media text?
Sourced from: The Numbers

There are six big distributors: 
Warner Bros. Pictures
20th Century Fox
Paramount Pictures
Universal Pictures
Sony Pictures Entertainment
Walt Disney Studios

These are the current Major film distributors taken for Wikipedia 

Bellow are the current Mini-major studios.

These are the top movies of 2015, as you may notice most of the films are actions movies.

Mad Max was distributed by Warner Bros. which is the 3rd on the list of Major distributors. Inside Out is made by Disney and Distributed by Disney as well. Star Wars was distributed as Disney as well. Carol was by Studio Canal is UK and Weinstein Company, The was distributed in US. Avengers was by Walt Disney Studios. Ex Machina - Universal Pictures International. Bring Him Home- 20th Century Fox and Warner Bros.

As you can see all the films were distributed by the Major studio parent. 

These are the romantic comedy movies, the first one "Brooklyn" was distributed by 20th Century Fox, the second one was Universal International. As you nay notice all of these movies are adult based rom-coms.

The Princess Diaries was distributed by Disney, Wild Child was distributed by Working Title, Mean Girls was distributed by Universal. The DUFF by Lionsgate.

Big Six:

Their movies are focused on global audience which means that their movies are mostly stereotyped to engage the audience and identify the characters as well as culture. The characters in their movies have to be recognisable which means that they are mostly well known celebrities and depending on the movie the accents vary from american to english to Canadian, etc. The accents would not be strong compared to "Mikybo and me".

1.Disney

2.Warner Bros.

3.20th Century Fox

5. 20th Century Fox/Warner Bros.

Working Title:

Waring Title is a subsidiary of a NBC Universal. It is originally English company which then joined the parent studio NBC Universal. Working Title has a variety of rom-com genre movies. For example: Bridget Jones Diary with a budget of $26m , "Definitely, Maybe", "Four Weddings and a Funeral" and "Wild Child".

Self Distribution:

It is another way of distribution, in that concept we get to distribute our film ourselves, in that way it would be a Micro budget production. The benefits of self distribution is that you will get a full control over the film as you would get to chose where your movie would be shown. This would also mean that you wouldn't have to give a cut of money made from the sales. On the other hand there are some disadvantages; it is time consuming, chasing buyers and sales and filling in paperwork. Distribution companies have long time relationship with their buyers so there is a possibility that the buyer would not trust to buy a film from you. 

Warp has self distributed film Le Donk & Scor-zay-zee. They came up a great marketing idea such as collapsed the cinema release window as they promoted a fake cinematic release campaign to advertise the DVD release by doing interviews.  

However, we have got a micro budget the chances of us doing such an advertising is low.

An example of a movie with no control over a movie is Corey Geenop's film "Wandering Rose". This film is a great example of a film which lost control over the film. Distributor has changed the trailer which was already provided and title was changed to "Demon Baby".


Bechtel Test:

Bechtel Test is when the movie is tested on whether there are more than two females in the movie if so do they have names? And if they do! Do they talk about something other than men? Believe it or not many movies have not passed the test so now the question is made for us. Does our movie pass the Bechtel test?

Our movie passed the test but half way through. We based our movie on already existing movies such as "Mean Girls", "DUFF" which do pass the test. However, we have only done the film opening which means that the movie cannot be fully marked. The female characters are given names and there are more females than males. However, the characters are all against each other, which later on appears to be because of the guy.

Conclusion:
Overall, I thought that StudioCanal because it works with low budget films such as Billy Eliot. StudioCanal was abled to distribute the film not only in UK but also worldwide. StudioCanal has a long history and they are reliable in a distribution sphere. Our movie would be made in DVD and would be able to translate over TV. However, I think that self distributing it would be better because we will have a full control over the film and where to distribute it. To start of we can market it on social media because it is cheap, easy to access and can go viral. For example FaceBook, Twitter, YouTube which we have already worked with to share our film opening. Self distributing means that we would have to do more work in order to get people to see it. This process is very tiering but for the genre such as our it would be easier because this format has already been distributed and has been successful in different movies. For the distribution platform, it would be available on DVD, TV and social media as I have mentioned before. 

Evaluation Question 3

Evaluation Question 3

How did your production skills developed throughout this project?

Bellow is the presentation I have made on Prezi where I answer the question.
I think that this project helped me out with learning new skills as well as improving the ones I had before. My ability of using technology has improved, I have learned new things which seemed to be hard for me at the beginning and after going through it I understand the concept and I don't find it as hard as I used to. For example using software such as Final Cut Pro X which I have not used before. 

Evaluation Question 4

Evaluation Question 4

How did you integrate technologies - software, hardware and online in this project?

Bello is the presentation on press answering the question. I have also done a talk show on the last slide where I answer to question 4.

I have used green screen for the talk show. I have done quite a few layering and I added a background with the talk show studio. I have also done a split screen which I used quite a lot in my film opening.
This was the first time I have used a green screen so I didn't quite know how exactly to use it. Also I didn't know how to add a background to the green screen, therefore I looked it up on google where I found an apple support website 

This is a video of me putting on the green screen.

TV drama - How does it work?

How does it work?

What do we analyse ? 

                           

4 technical areas:

• cinematography
• sound
• mise-en-scene
• editing

  Issues and representation raised by the clip

  Agents of SHIELD

• Gender is major issue, the security guard is a male. Its normative
• The women is playing with her hair, she is wearing patterned shirt with a low cut.
•  Binary Opposition between the male and female character in terms of clothing.
• Issue of beauty the guard is issued by his appearance.
• Ethnicity; the guard is black/African American. The representation of black male is strong and violent as well as being criminal.
• Both white male characters are important.
• Social attitude is changing, issue government going beyond. It is reflecting the issues.
• Tahiti protocol it is not completely anchored by it does represent governments’ interventions.
• Technology is an issue. (exposition-means providing information)

-Cinematography: Master shot, little details gave and moved to establishing shot

-The panning shot was made signify the gap between the two characters.

-Rule of thirds, main character is framed in the middle.

-Low angle, over the shoulder shot.

-Back to the two shot while the deal is being offered.

-Two shots signifies the links between the two characters.

-Editing: continuity editing, shot reverse shot.

RC N5

Rough Cut 5 

This is still a rough cut since we are using copy righted music. We are working on the soundtrack but we placed this one in for now so it could give us some idea of where to place the music in. 

BJD3 Teaser

Bridget Jones's Baby

Uses&Gratifications Theory
This movie is made to faith fill the Affective needs, such as satisfactions of their feeling such as happiness, sadness, sympathy and many more. As well as filling in their tension free needs which include watching it to get away from this world and get entertained. 

Personal Relationship:
You have known Bridget as the real person and this is a continuity of your personal relationship with this character. Personal Relationship tells us that the old friend is back and most of things have changed, she is grown up and she has got a job she is sophisticated and business like. 

Personal Identity:
There is almost 12 years between the last two movies. They would identify with the growing up with the Bridget Jones character. Audience may also identify with the wildness and the seriousness, such as conservative long dark blue dress. She is a character who has a strong gay men. Some gay man may identify themselves with her.  Audience may identify those characters to their youth and their past. 
Women who relate to such problems us Bridget, being in a wring place at the wrong time, being clumsy and the fact that Bridget falls into the mud makes some women think that this may have happened to me.

Surveillance: 
By watching this text you are being better informed. 
Being informed what Bridget Jones is like in 2016. and what are the fashion trends?


Target Audience: 

• Females
• 15+ (20-40)
• Primary audience: like rom-com movies 
• Secondary audience: people who liked the book, the previous two movies, as well as being fans of Renee Zellweger, Patrick Dempsey and Collin Firth
• Social class: B, C1, C2, D, E
• 12 and 24 are the key audience for the movies because audience such as 30+ would not be able to be a mass marketing appeal as they are not the ones who go to the cinemas often. 12-25 are the audience who movie should be targeted. However, the use if language may change the target audience to the R rating. (15+)

Semiotic Analysis: 

The teaser starts with an establishing shot of London showing the audience blue sunny day in London. This shot was used to create another point of view towards that audience. The stereotype of London is misty, lots of rain and you almost never get to see the sun. By showing London sunny and with a clear sky suggests that this movie is made by Working Title rather than Warp. The shot then cut to the next scene of Renee walking in the streets, wearing blue classical posh dress. This created the idea that in England people dress up posh no matter where they are. The shot then cuts to the animated scene of the "SHE'S BACK" in the same font and colour as the title. This colour connoted girlyness and tells us that this movie is targeted as females. Then we cut to medium shot of Renee at the concert and people picking her up as if she is a rock star she is wearing  patterned orange lose crop top. This shot connotes that Renee is the central protagonist of this movie even though the "Baby" word is used in the title which makes audience think that its about baby not her, the colour scheme is bright and colour full in this shot which connotes that she is free and wild. We then get this high angle shot of her falling into the mud which tells the audience that this movie is going to be funny as the two previous ones. Then we cut to the animated scene " AND SHE'S GOING TO BE" it is written is the same font and the same colours. Then we cut to her entering the room with kids which tells the audience that she is going to have a child. We then cut to Collin who was her partner is the previous two movies which tells the audience that he is going to be the father however it then cuts to the next scene of Patrick giving her the flowers which straight away confuses the audience of who the father might be. After we get an animated scene again "BIGGER THAN EVER" we then cut to Renee picking up little dress. 

Improvements for the cut

Still camera clicking  get rid of that shot
A worms eye view layer it a bit
voice over for the corridor scene and some other scenes.
when Orla talks, put it a louder
put a few slams when the second slam is made
a camera movement when the 2nd push is made

Voice Over:

Geeky Girl: Every school has its mean girls, my school is one of them.









                 

 Meet Veronica, the princess, she is the one who rules everyone.
             
Here's everyone and ...
                 









Then there is me











Geeky Girl inside the locker: The bell went should I get out?










Jackson (the new boy): To be honest?










Geeky Girl Inside the locker: I will get out

Bridget Jones Diary Baby

Bridget Jones's Baby

• Production Companies

MiraMax

Universal Pictures

Working Title

Studio Canal 

• Budget?

$20m the exact budget information has not been released yet.

• Distribution?

• United International Pictures (UIP) (2016) (Singapore) (theatrical)
• Universal Pictures International (UPI) (2016) (Germany) (theatrical)
• Universal Pictures International (UPI) (2016) (France) (theatrical)
• Universal Pictures International (UPI) (2016) (UK) (theatrical)
• Universal Pictures International (UPI) (2016) (Italy) (theatrical)
• Universal Pictures (2016) (USA) (theatrical)

These are the distribution companies of BJDB, this source was taken form IMDb

• Marketing?

The actors don't know the ending themselves so they can't spoil it. The ending has been shot already twice which is a great filming strategy.
The trailer was posted on the Ellen Show YouTube channel.

Target audience would be different it is similar but not identical to the two previous BJD. Its a rom com which means it targets female audience however, it does try strongly appear to men as well. The title is already telling a lot about the movie which is a point why a men audience would like to watch this movie since it is about a baby as well as the characters are old which does not quite appeal to the male audience.
Patrick Dempsey is an appealing actor, which may attract women but playing this character in BJDB movie makes him a bit less appealing.
There is a Male Gaze because Renee Zellweger is not as attractive and having a child.
The reason why most people would like to watch this movie because of the franchise of the previous two movies. People mostly watch it because if the comedy side of the film rather than the romance.
There is an intertextuality towards the first BJD. She is wearing the same cloth, the same dietetic/non-diegetic music.
The rating would be 15 in UK because of the swearing in the trailer. The swearing was used before in the other movies however not in the trailer.
There is an establishing shot in the trailer. In movies related to England usually filmed in London as it is counted as the posh location.
They had a shot of Ed Sheeran who attracted some of the younger female audience.
Glastonbury festival was shot of an array shot the iconic shot of it is muddy and dirty.
Another intertextuality for the cinderella, as the man puts on the her shoe.
"UP The DUFF" sign was made to show that she is pregnant. This is a pretty much English type of sign.
They have used the same font and colouring which is a franchise of the previous movies.

• Release Strategy? 

Its going to be released on the same day 16 September 2016 in UK and US which is quite unusual. UK would be the biggest target for the movie such as "Love Actually"
UK and US is first and then Europe etc.
The biggest market is america. They create posters and they will be shipped around.
Avatar made a wide world release and that was a bit risk as the same time the hit of that year.

This is the sign which was used on the US trailer presented by Ellen Show

This sign was used in the UK trailer which was used in Working Title website.

Those two signs were used to appeal to the both countries. 

RC N4

Rough Cut 4

Bellow is the final cut of our film opening. Which we have created we still need to add music to it but we have finished editing the footage.

On the second video below we added music, however the cut of the music didn't save in final cut and we imported the video with the whole music all the way until the end. This video is 3.48 min but our final cut is 2.49 min. The rest is the music which was not trimmed.

The video below was edited by Riona. If you look at the first cut I focused on the bags falling and added mean girl at the end where as Riona focused on mean girl.

This is a cut which I have made which was mainly focused on the bags and the bang they have produced. The lighting is different as well because I was trying to blend the different lightings in the corridor which was caught in our cameras. This also has a pinkish effect which makes the shot more soft.

This cut was made by Riona which is focused on the mean girl. As you may notice the lighting is different as well. Riona's version is more vibrant in colours and has a sharp focus, this was made to create more of a rom-com effect. 

For this cut we have used a lot of layering. We have used about 8 layers for the scene where the split screen was made between the boy and the girl.

Here you can see how the pattern is girl box girl where as on the one bellow the pattern is boy girl boy. For this we have used 8 layers and one transition.

Our Journey

I have initially planned to work by myself because I was the only person in my class who decided to do rom-com genre. I have planned to create a film where there would be a central protagonist who would be the outsider in school.
The mean girl who would be my antagonist. She will make fun of the girl and ends up embarrassing her infant of the whole school when my central protagonist gets in a really bad position she wakes up and all the embarrassment which she has faced before turned to be her dream. After pitching my idea I looked thought the other genres which were presented by the other students and ended up working with Riona Drangsfeldt which has a genre Drama, Music. We shared our ideas in more detail and blended two ideas creating a new concept for the movie. We came up with an idea calling the movie TBH which stands for "To Be Honest"

We have then planned everything including, schedule, actors, storyboard, etc. We filmed everything in November but we understood after adding all the bits and pieces together that the footage was shaky, there were quite a lot jump cuts as well as the opening was too long, overall it was about 6 minutes long. So we decided to change the idea once again.
These are the samples of the fist draft. We originally had three girls and two boys: one mean girl, one geeky girl, tomboy, popular boy and his best friend.

Since the film opening was too long and we would have to reshoot somethings we decided to have one mean girl, two of her best friend, geeky girl who is our central protagonist, the popular boy and the new boy who is the potential popular boy in school.

We have now created film opening with a  length of 3 minute.

Working Title Rom-Com Genre Semiotics Analysis

17/03/16

Which genre is most associated with Working Title?
Rom-com

Four Weddings and a Funeral 1994 Working Title
Music is instrumental/classical and non-diegetic.
Lots of stars Hue Grant was almost unknown in this movie. Andy McDownell,  Rewan Atkinson, etc.
Archetype is an early example which becomes a stereotype/ and original stereotype which then becomes a stereotype.  Posh Southern English accents. Non-cocasian characters which follows up Richard Curtis's idea of Working Title films.
This is an american trailer and they cut out the key gay character. The american distributors were not comfortable with gay characters in the movie. As well as swearing words with was in the movie.
The movie had also a low budget of £2.8

We Are Your Friends 2015

Production Companies: Working Title Films and StudioCanal
Budget:$6m
Distributor: Warner Bros. IMDb BoxOffice Mojo
Worldwide Box-office: $ 9,417,474
US: 3.5m.
UK: 819k.

Distributors

• Diamond Films (2015) (Argentina) (theatrical)
• Dutch FilmWorks (DFW) (2015) (Netherlands) (theatrical)
• Kinepolis Film Distribution (KFD) (2015) (Belgium) (theatrical)
• NOS Audiovisuais (2015) (Portugal) (theatrical)
• Odeon (2015) (Greece) (theatrical)
• Shaw Organisation (2015) (Singapore) (theatrical)
• Studio Canal (2015) (Australia) (theatrical)
• StudioCanal (2015) (Germany) (theatrical)
• StudioCanal (2015) (France) (theatrical)
• Viva International Pictures (2015) (Philippines) (theatrical)
• Warner Bros. (2015) (USA) (theatrical)
• IPA Asia Pacific (2015) (Thailand) (all media)
• King Power (2015) (Myanmar) (all media)
• StudioCanal (2015) (Germany) (DVD)
• StudioCanal (2015) (Germany) (Blu-ray) (DVD)
• 
  

This movie was distributed in 38 countries: this information was taken from BoxOfficeMojo
The movie was not a success as the highest box-office was in Germany and it reached $1,061,769
The reason for this failure maybe that the target audience are females however, the movie is R rated for very string language, sex references and drug uses, which means that it is 15 rated in UK.  BBFC . Secondary audience were the ones who are into EMD music, however after seeing the movie audience were disappointed as there were barely any proper EDM and mostly nudity.

Country (click to view weekend breakdown) Dist. Release Date Opening Wknd % of Total Total Gross / As Of FOREIGN TOTAL - N/A n/a - n/a N/A Argentina - 10/15/15 - - $60,209 11/8/15 Australia Studio Canal 8/27/15 $164,590 100% $164,590 8/30/15 Austria Constantin 8/28/15 $45,625 25.3% $180,267 9/20/15 Belgium Kinepolis 8/26/15 $110,628 37.1% $297,983 9/27/15 Brazil - 10/15/15 $6,175 76.3% $8,095 11/8/15 Croatia - 8/27/15 $14,256 35.4% $40,255 9/20/15 Czech Republic Freeman 9/3/15 $26,099 43.4% $60,108 9/20/15 Denmark Filmcompagniet 9/3/15 $12,944 65% $19,924 9/13/15 Ecuador Venus 11/6/15 - - $26,992 11/29/15 Estonia ACME 8/28/15 $9,557 100% $9,559 8/30/15 Finland SF Film 8/28/15 - - $42,957 9/6/15 France Studio Canal 8/26/15 $494,076 62.1% $795,318 9/6/15 Germany Studio Canal 8/27/15 $373,671 35.2% $1,061,802 11/1/15 Hong Kong - 9/24/15 - - $7,401 10/18/15 Hungary - 9/3/15 $27,880 100% $27,880 9/6/15 Iceland Myndform 9/11/15 $2,076 48.8% $4,251 9/20/15 Italy - 9/17/15 $331,800 64% $518,086 9/27/15 Jordan - 8/27/15 $11,500 45.9% $25,040 9/13/15 Kenya - 9/4/15 $3,805 60.1% $6,333 9/27/15 Latvia ACME 8/28/15 $6,806 37% $18,371 9/13/15 Lebanon - 8/27/15 $25,569 40.9% $62,522 9/13/15 Mexico - 10/9/15 - - $34,278 10/25/15 Netherlands DFW 8/26/15 $130,757 38.3% $341,417 9/13/15 New Zealand Studio Canal 8/27/15 $41,572 51.3% $80,965 9/20/15 Norway Svensk 8/28/15 $27,385 53.5% $51,152 9/13/15 Philippines - 8/26/15 $31,374 100% $31,374 8/30/15 Poland Monolith 8/28/15 $94,717 31.3% $302,659 9/13/15 Portugal Lusomundo 8/27/15 $45,870 39.2% $117,161 9/20/15 Romania - N/A - - $38,780 10/11/15 Singapore Shaw 9/24/15 $18,507 48.5% $38,175 10/25/15 South Africa - 9/18/15 $17,685 40.4% $43,811 11/22/15 South Korea - 11/12/15 $69,740 32.2% $216,349 11/15/15 Switzerland (German-speaking) - 8/27/15 $24,558 100% $24,558 8/30/15 Thailand - 10/8/15 $8,723 59.4% $14,684 10/18/15 Turkey - 8/28/15 - - $32,885 9/6/15 Ukraine - 8/27/15 $21,110 39.7% $53,229 9/20/15 United Arab Emirates - 8/27/15 $40,230 52.9% $76,041 9/13/15 United Kingdom Studio Canal 8/28/15 $401,378 100% $401,378 8/30/15

Total Lifetime Grosses Domestic:  $3,591,417    100.0% + Foreign:  n/a    0.0% = Worldwide:  $3,591,417 Domestic Summary Opening Weekend:  $1,767,308 (#14 rank, 2,333 theaters, $758 average) % of Total Gross:  49.2% > View All 4 Weekends Widest Release:  2,333 theaters Close Date:  September 24, 2015 In Release:  28 days / 4 weeks

The Players Actors: Zac Efron Emily Ratajkowski Wes Bentley Jon Bernthal Producers: Tim Bevan Eric Fellner

Marketing: This movie released a trailer in the cinemas and social media. News went were published thought magazines, TV shows, Twitter, Facebook.

Looking at the movie we can tell that this is a good example of Working Title films. It is well distributed, includes rich and wealthy people, does not have any fragments of social realism and has a starring Zac Efron. This movies target audience are females so having Zac Efron as their main character will attract female audience more. The secondary audience were the ones who are fans of music EDM. However, looking at the setting, characters and plot. This is an american movie about american characters which is not quite typical of Working Title films. This movie has nothing to do with England except the production company.